Tag Archives: control

Staff engagement: What can employers learn from FaceBook and Twitter?


Employers: Do you wish sometimes that your employees were as interested in contributing to their work as they are in FaceBook or Twitter? I am not advocating for social media in the workplace but to look at what those two platforms are doing right. Perhaps a more enlightened question might be what do FaceBook and Twitter offer that makes them so engaging?

A wise friend once told me that there are three key things that people want in life:

  1. Respect
  2. Affection
  3. Control

Over the years, I have often reflected on these and I use them as a simple checklist to see what is being done and what might be missing in working arrangements and relationships.

1. The Art of Respect: preferably a relationship of mutual respect, which involves a balance of rights and responsibilities – asserting your own rights and supporting others’ rights simultaneously. One person’s rights should not diminish another’s rights, and similarly with responsibilities. Developing and showing respect involves courtesy, listening, understanding, learning, acceptance and honesty. This could be about treating staff and colleagues as grown ups, gladly giving & supporting responsibility, accepting different points of view, different approaches to work and appreciating the richness in that diversity. Crucially, it also means you should expect the same in return from staff and colleagues.

2. Affection: potentially misunderstood in the workplace, I would characterize this as warmth in any relationship that is built on mutual respect and understanding.  I would say it’s also about inclusion, which is critical to human social wellbeing, and equally important in the workplace: no-one likes to be forgotten or left out and everyone likes to feel good about themselves.

Make sure that everyone is informed about what is going on in your workplace, trust them with information that is important to the business and watch people rise to keep that information confidential and use their judgment. Include people by asking for their opinions, their ideas, their suggestions, their energy and treating their responses with respect.  Particularly important and useful is to include employees who are knowledgeable or experts in the area being decided, no matter what level they are working at.

You need to ensure that employees understand that you won’t always act or even like their contributions but at the very least, they should be actively considered, and people acknowledged and thanked.

3. Control: it’s worth thinking about how this can be extended in the workplace. It’s mostly about tapping into what people are interested in and naturally motivated to do. Simple things to consider include individual office or working spaces and giving some flexibility in how this is organized, giving employees a say on how their work is done to allow for different approaches and personal styles, and possibly flexibility with hours worked, if this suits the business.

Deeper and more fundamental control is around job design – try to delegate “whole” jobs: where employees have responsibility from start to finish, rather than one very small part of a larger process. There is far greater satisfaction in seeing a product or service delivered if there is a greater involvement in the overall development. Ironically, this is one of the powerful motivators for small business owners and yet this is often denied to their staff.

Despite the obvious power differential between employer and employee, the focus of the enterprise ought to always be on purpose and productivity for the good of everyone – shareholders, managers, staff, customers.I suspect these three principles come close to the heart of striking a balance in any productive, mature and grown up workplace, and while I don’t always quite achieve them, I aim to.

I think FaceBook and Twitter potentially facilitate all three critical areas – they allow people to engage with people they are interested in following, encouraged to be included in conversations and of course, the hugely successful LIKE button – says it all!

And finally, don’t overlook the absolute obvious appeal of FaceBook – it’s in the first word of the title. We are all human and respond really well to faces, something that a lot of websites and platforms seem to miss. If you’ve been hiding out, show yours around the workplace a bit more often for a better response from your staff.

Nora Stewart works as an HR and workplace professional with Wise Work, Australia and aims to show her face at least twice a week…

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